OVERVIEW

DIY Magazine was a school project that was inspired by my love of handcrafted clothing. It shines a spotlight on small, independent fashion designers who customize their pieces and up-cycle secondhand garments. While there are many high-end fashion magazines, few focus on celebrating the creativity and innovation of independent, do-it-yourself designers.

SCOPE OF WORK

Creative direction, layout design, logo

TIMELINE

11 weeks

Moodboards

PROBLEM

As fast fashion continues to pose significant environmental challenges,
I found a need to spotlight small-scale, independent artists who upcycle secondhand clothing. By highlighting these sustainable and unique practices, we can contribute to shifting the fashion industry towards a more thoughtful and innovative future.

Reader Personas

Flat Plan

SOLUTION

DIY Magazine engages the younger generation by showcasing unique, independent streetwear designers that stand apart from established mainstream brands. The magazine employs striking, bold imagery to capture and retain readers' attention, and features interviews with designers to foster a deeper connection between the audience and the artists.