SCOPE OF WORK

Creative direction, layout design, logo

TIMELINE

11 weeks

OVERVIEW

In an industry plagued by unsustainable fast fashion, DIY Magazine shines a spotlight on small, independent fashion designers who handcraft their pieces and up-cycle secondhand materials. While there are many high-end fashion magazines, few focus on celebrating the creativity and innovation of independent, do-it-yourself designers.

Moodboards

PROBLEM

As fast fashion continues to pose significant environmental challenges, it is crucial to spotlight small-scale, independent artists who upcycle secondhand clothing. By highlighting these sustainable and unique practices, we can contribute to shifting the fashion industry towards a more eco-friendly and innovative future.

Reader Personas

Flat Plan

SOLUTION

DIY Magazine engages the younger generation by showcasing unique, independent streetwear designers that stand apart from established mainstream brands. The magazine employs striking, bold imagery to capture and retain readers' attention, and features interviews with designers to foster a deeper connection between the audience and the artists.

CATEGORY